Coca-Cola "Live Positively"

creative / brand storytelling / photography

Coca-Cola employees embracing the Company’s ethos to Live Positively.

NEED

“Live Positively” was a Company-wide initiative encouraging all associates to get involved in the community and contribute their gifts to the world around them. At a large regional meeting they wanted to showcase what associates were doing to encourage others to get involved.

APPROACH

I created authentic, down-to-earth profiles of four associates from around the region (two are shown here). Using a combination of photography and recorded interviews these short stories told the real things real Coca-Cola employees were doing to “Live Positively.”