Coca-Cola Refreshments

brand storytelling / creative / video production

The iconic brand and leading beverage provider to the restaurant and foodservice industry.

NEED

As this storied company continues to evolve how they create value for their restaurant customers, they needed to evolve how they articulate who they are as a company and their role in the greater community. They needed a new, creative and customizable way of presenting their value proposition to both current and prospective customers–B2B communications as engaging as their consumer brand.

APPROACH

I brought a storytelling approach to how they present their customer value proposition, and what they care about as a company. Through a combination of video and designed PowerPoint I wrote the foundation of their story that individual associates could then tailor for specific customer interactions. Work done in collaboration with Alamo Placita Group for video production and Peak Creative for graphic design.