Tyton Partners

brand DNA / naming / creative

An emerging leader in strategy-consulting and investment-banking services for the education and global-knowledge markets.

NEED

Founded as Education Growth Advisors, this fast-growing firm needed an entirely new brand platform to reflect the future aspirations of the founding partners for the business. The company’s parallel service offerings of strategy consulting and investment banking needed a single brand to capture the essence of the organization and its value proposition.

APPROACH

I led the client’s leadership team through the Brand DNA process, which transformed how they defined and positioned themselves as a company. From this foundation, I drove the name-ideation process, resulting in Tyton Partners as the brand platform, then stewarded all creative expression, including brand identity and logo, website creative and copywriting. I also led the search for a public-relations firm to manage the brand’s media launch and influencer outreach initiatives.